3 Things you need to know about GDPR

GDPR is probably all you’ve heard about recently! Almost every brand is sending out emails about GDPR legislation and some companies will be running ‘repermission’ emails, whereby if you want to hear from them again or stay in their subscriber list, you have to opt in. It’s a positive change for the industry as a whole, but right now it’s causing a bit of a storm in the online marketing world, but the new rules apply to small companies as well as major players. So what is it? Well, The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA).

It is designed to bring more transparency to people about the data organisations collect from them, and what those organisations use it for, as well as helping people prevent unnecessary data collection, which is a huge issue in the world right now.